beneFIT Lifestyle
beneFIT Lifestyle is a fitness lifestyle blog and personal trainer service for Calgary and area. The website was created to push the service through informative blogs and a booking service. The entire platform is WordPress and WooCommerce.
Design
beneFIT was created with a fairly standard, yet often successful design of eye catching colors directing the visitor to the primary call-to-actions. In this case, the personal training, health coaching, and group program offerings. Each offering is broken down into courses being offered by the beneFIT team, which the user can purchase a spot directly through the WooCommerce platform.
The primary marketing campaign is driven by the blog. Potential customers are driven to the blog by secondary vectors such as Twitter, Instagram, and physical marketing campaigns. The blog encourages sales through health-inspired posts.
Online courses are also available through a Moodle integration. Customers who purchase online course offerings can access the material immediately by logging in through the beneFIT website. The course materials are updated at regular intervals and the courses last a set duration until expiry.